As a third-generation dentist, dentistry is in Dr. Benjamin D. Oppenheimer’s blood. Located in Williamsville, a suburb just outside Buffalo, NY, Dr. Oppenheimer started working at his grandfather’s practice after graduating from the University at Buffalo School of Dental Medicine. He saw first-hand how effective marketing could help grow a practice. He also knew that with all the competition in the Buffalo area in the dental space, he needed to make his new practice, Concierge Dental Group, stand out. He decided to differentiate himself by utilizing a fairly new and unmarketed dental procedure, mini dental implants.
When Concierge Dental Group opened 15 years ago, Dr. Oppenheimer only offered mini dental implants. While marketing the mini implant procedure, he noticed immediately that the unique messaging was bringing in a lot of different types of implant patients. Not offering traditional dental implants initially meant that those patients who were not a candidate for mini implants were referred out to other offices. Dr. Oppenheimer, not wanting to refer out more patients, educated himself on placing standard dental implants. Being able to offer patients dental implants of all shapes and sizes has increased his case acceptance and he no longer needed to refer out big case work.
“Mini Implants are the differentiator for my practice. We promote the benefits of the procedure and use them in the proper situations” said Dr. Oppenheimer. “Having an educated staff helps tremendously when the assistants are speaking with patients during the consults and when potential patients are calling in to schedule appointments. I see more implant consultations because my front staff knows how to answer their questions. The marketing brings in the patients, it’s my job to manage that patient lead once they are in my chair.”
As the competition in dentistry rises, Dr. Oppenheimer continues to utilize the mini implant as the differentiator. He changes patients lives, giving them a better quality of life as an affordable price. “Offering mini implants can help grow any practice, they just need the right marketing partner.”